Sun Outdoors

Sugarloaf Key Resort

Location

Key West, Florida

Industry

Hospitality ⬝ Resort

Services

Strategic Renderings
Social Media Video

Media Strategy
Marketing Film

Defining the landscape of outdoor vacationing and fighting a negative perception was the challenge faced by Sun Outdoors, a publicly traded global leader in outdoor hospitality and RV resorts across North America.

Location

The

Embracing the essence of Key West living, this unique outdoor resort is located along a seven-acre saltwater lake, surrounded by state parks and mangroves.

Aerial view of a construction site with a body of water, heavy machinery, and surrounding greenery under a clear blue sky.
Construction site with heavy machinery, dirt ground, and a canopy tent. Vehicles include a yellow loader and a van. Background features a body of water and greenery.

Project

Goals

Placemaking

Introduce property to the marketplace.

Stand out

Differentiate from adjacent competitor property.

Influence guests

Increase awareness for booking inquiries.

Accelerate launch

Rush release of content to start a seasonal marketing campaign.

Connect with audience

Ensure the content resonates with the target audience.

Solution

Our

The property developer entrusted Ten Over Media to create true to brand pre-opening assets for their new developments, ensuring control over the narrative, high guest engagement, brand integration, and community support.

Woman on vacation 3D video rendering created by Ten Over Media showing a young woman grabbing someone’s hand in a resort.

Real Estate 3D rendering of a smiling couple walking outdoors near a dock with blue sky background.

Food trailer 3D video rendering created by Ten Over Media showing a young happy man serving food from a design airstream trailer to a hip woman.

The resulting content represents one of our most experiential films to date, capturing the true spirit of Sun Outdoors Sugarloaf Key Resort with an array of branded activities and seamless real-life integration.

Pool cabana 3D rendering created by Ten Over Media showing a group of diverse friends cheering and celebrating on an inflatable floating structure on a lake.

Colorful resort aerial 3d video rendering created by Ten Over Media showing an RV resort in the middle of lakes in the ocean located in the Florida Keys.

Exterior hammock 3D video rendering created by Ten Over Media showing a non-descriptive young person relaxing on a hammock surrounded by palm trees in a resort amenity park.

Colorful resort amenity pool 3D rendering created by Ten Over Media showing an outdoor pool with yellow umbrellas and teal lounge chairs surrounded by palm trees with resort guests enjoying the sun.

Performance

The

Record performance, strong market positioning, decreased community litigations, 40x to 80x ROI... before the resorts even opened.

+3,400%

Increase in views after posting videos

Surge

Direct bookings increase after posting videos

82:1

Return on Advertising Spent

“

Ten Over Media’s work is truly amazing. I would highly recommend them for a new opening or even extensive renovation.

”

Smiling woman in professional attire with outdoor background

Delana Meyer CHDM CRME
Chief Commercial Officer, Blue Water Development

For more experiential content like this, explore the Minnesota Zoo’s Treetop Trail →

or wander through the pine trees of 47 North →

SOCIAL MEDIA ASSETS

ARTIST ILLUSTRATIONS

MARKETING, SALES & POSITIONING FILMS

STRATEGIC RENDERS

SOCIAL MEDIA ASSETS ARTIST ILLUSTRATIONS MARKETING, SALES & POSITIONING FILMS STRATEGIC RENDERS

Don't just believe it,
Experience it yourself.

Locations

Paris California